HOUSE OF PIOUS

HOUSE OF PIOUS

A turing test for human beings

HOUSE OF PIOUS (styled in all caps) is a multidisciplinary creative house headquartered in Cape Town, South Africa. It specialises in product design, entertainment and experiences that reflect the South African consciousness.

HOUSE OF PIOUS


HOUSE OF PIOUS: Great Aunt
FoundedCape Town, South Africa,
2021; 4 years ago
Company TypePrivate
IndustryProduct Design
Radio
Events
Headquarters33° 57′ 26.33″ S, 18° 24′ 11.19″ E
Religious AffiliationAll

HOUSE OF PIOUS (styled in all caps) is a multidisciplinary creative house headquartered in Cape Town, South Africa. It specialises in product design, entertainment and experiences that reflect the South African consciousness.

About

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Translation: HOUSE OF PIOUS is a physical language. It is South African Surrealism. It is Dadaism. It is the anonymity of a familiar face. It cannot be felt through a screen. You have to be there. It can be at times terrifyingly too South African. But one thing is for sure, how you react to it, says a lot about you.

The Bible and Western Culture - Nietzsche and the Death of God

We believe in elevating design to a spiritual experience. Our mission is to create objects and experiences that evoke a sense of transcendence and reverence. We are inspired by the idea of living a PIOUS life and seek to imbue each piece and experience with the essence of this ethos. Where paradox meets piety, we aim to deconstruct the sacred.

We are dedicated to crafting objects that foster a deep connection with the user, encouraging reflection and mindfulness in the modern world.

Shop

“God will smite this world with the hands of a child” is the best way of capturing the duality of this project. There’s a historical richness to the references that is contrasted by some of the playful details of the piece - a reminder that “every angel is terrifying”. It’s a tough blow delivered by soft hands.

Thando Phenyane

T-shirt close-up of front view

This artwork, inspired by HOUSE OF PIOUS, explores the dual realities South Africans face. It depicts a Black elderly man sitting on a “Whites Only” bench, symbolizing a reclamation of spaces once defined by exclusion.

The suitcase and crumpled paper beneath him represent the weight of the past—the struggles, pain, and resilience carried through generations. His fragmented face reflects a complex identity shaped by both hardship and perseverance.

This piece invites viewers to reflect on South Africa's history and the ongoing journey toward healing and equality.

Ziyaad Samsodien

T-shirt front view

Price: R650 including delivery

Radio

Events

Summer '24/'25

Past

  • OnePark: 30 Nov 2024, 8:00 PM
  • Babbi: 20 Feb 2025, 9:00 PM

Current